DOLC3 is a pop/R&B girl group trio based in Arizona. At the end of January 2026, they hosted their first headline concert in Mesa, "First Step". I was tasked with helping the concert's marketing campaign by designing a variety of social media posts, carousels, flyers, posters, and merchandise. I also contributed to the overall marketing strategy, leading to us using "Arizona's 1st Girl Group" as a compelling hook for social media. 

Since DOLC3 is a small, independent group still building their following, our challenge was to get new people interested not only in their music, but in their story - enough to convert them into paying for a concert ticket.

As a result, I focused on creating a social media campaign the emphasized who the DOLC3 members were as people, in order to find an audience who could relate to their story of dedication, hard work, and pursuit of creative opportunities despite their current roles as medical professionals.

Photography by Maya Olson, Designs by Alayna Meade