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a new website & visual identity.
a new website & visual identity.
Shortly after being hired at iamHeart (an online meditation/spiritual school) one of my first major tasks was to help overhaul the website design, particularly on high traffic pages such as the home page, course pages, and their meditation method page.
iamHeart already had some minor established branding guidelines, but otherwise did not have a cohesive visual identity. Overall, their online presence lacked a distinctive, appealing "voice", so the website served as the start to my development of iamHeart's visual language.
home header exploration
home header exploration
The Home Page header image essentially worked as the foundation for the rest of the page, so I created multiple iterations inspired by a few different "key" messages, such as: "Achieve More with the Heart", "Live More with Heart", and "Thrive with More Heart".
home page comparison
home page comparison
Original Home Page
My Redesigned Home Page
information pages
information pages
I also updated iamHeart's "Method" and "Science" pages to better reflect the aesthetic of the new home page.
advanced course pages
advanced course pages
iamHeart also hosts a variety of advanced courses, and I was tasked with designing a distinct visual identity
for each one while still showcasing their connection to the iamHeart organization.
Page updated
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